Customizing batch video creatives goes through a similar process to customizing single video creatives, but there are some differences due to the batch video creative being a ‘mass video production at once.’ Here, we are going to guide you through on how to make and customize batch video creatives.
Inputting Texts
It is very easy to edit text when using Shakr Editor. First, click on a Text Editable to edit the text in the area. Text editable slots are indicated with a "T" icon.
You can input the text you want on the main text box. You can either select a variable that you want to use so that every video has different text according to data feed, or type in the text you want to use for all of the videos. Finally, you can also combine the two, meaning you can set some part of text as static and the other change according to the data feed. Also, it is possible to disable the whole text box by turning off the toggle on top right. Then, the text area will render empty in the final video.
With some creative templates, there may be a character limit to the text box. While it is possible to go over the character limit, the result text may not fit in the text box boundary. If that is the case, you can go back to the editor by clicking on 'Edit Video'.
You can manually input or map a text variable from the data feed.
Uploading Media Files (Images and Videos)
Shakr’s Video Editor adapts to the way how you work, and provides various options to source your media.
In batch video production, self-hosted media files can be used as a variable in data feed. There are few factors to be aware of:
- When you use an image editable, it is possible for you to set the crop factor to either fitting to width or height. If this is not set, the Editor will try to fill the editable with the image.
- When using video clips as a variable, the video will default to trimming from the beginning of the clips.
- Using images in a video editable slot is only supported when inserting static media. This feature is not supported when you try to map image variables (self-hosted URL) from your data feed to the video editable slot.
Preview and map self-hosted image link that is contained in the data feed.
Apart from mapping your data feeds, you can also have one media to be present in all videos as a static media. All standard methods of uploading media from when customizing single video creatives are supported:
- Browse: Access your computer’s File Explorer / Finder to find files to upload.
- Team Files: Access shared files to upload media directly from there. Refer to How to manage Files used by the team to learn more about Team Files.
- Stock Media Library: You can use media(images or videos) sourced from other Stock Media Libraries such as Unsplash, Pexels, Pixabay, etc. These are all cleared in terms of license for commercial use, so you can use freely in whichever the project you may need. Image library will automatically activate when uploading, and vice versa for video. Select the media you want after typing in a search term, then click “Import” on bottom right to import the media to the editor.
- Dropbox: You can also use your Dropbox to source the media you need. Click on Dropbox button, log into your Dropbox account, and browse for your file using Dropbox’s web interface. When you select a media, it will automatically be imported to media uploader.
Customizing Fonts
You can also customize fonts used on the creative template. Shakr provides various fonts that allows you to achieve creative freedom on our platform. In the editor, click on the font icon on the bottom of the editor. The list of fonts that were used will pop up. Click on Replace button on the font you want to change.
You can select two ways to source your fonts:
- Select from a Font Library that Shakr provides.
- Use your own custom fonts. Please check Uploading Custom Fonts to Team Library to learn more.
Once you have chosen the font you want to use, then click on “Import”. The font you have selected will be applied after the video editing and rendering has been finished.
The Customize Font button can be found at the bottom of the Shakr Video Editor.
Preview and Apply different font from Shakr’s Font Library.
Original font & customized font comparison (same creative template)
Customizing Audio
Majority of creative templates made by Shakr in the Shakr Template Library have license-cleared audio track integrated. Before selecting the creative template, you can check if the creative you have chosen supports customizing audio.
If thecreative template does not have any audio integrated, using your own audio track is also available but please adhere the following:
- When you add a custom audio file, it should be at least 1~2 second longer than the template length as the system requires a “bumper” to avoid any kind of rendering issues.
- You can only use audio tracks you created yourself, or have a commercial license that allows video usage. You cannot use musics from sites like iTunes Music Store or YouTube downloader sites.
- Keep in mind that when you change the audio track of a video, you’re solely responsible for any potential copyright infringement complaints (A social media platform could block your video due to copyright issues). If you want to be 100% sure about using commercially licensed music, you’re free to keep the original audio track.
On top of that, we also recommend using alternate audio sources, please check out this website that provide royalty-free audio sources:
- YouTube Audio Library: https://www.youtube.com/audiolibrary/music
- Free Stock Music: https://www.free-stock-music.com/
- Filmstro Royalty-Free Music Library: https://filmstro.com/music
- Bensound Royalty-Free Music: https://www.bensound.com/royalty-free-music
In the Video Editor, let’s get started by click on audio icon on bottom of the screen. Then click on the 'Use custom audio track' button.
There are several ways to upload your own custom audio tracks:
- Browse / Drag and drop: Browse for an audio file from your desktop. You can also drag and drop files from desktop into the editor.
- Team Files: Browse for audio files from your team’s file library.
- Dropbox: Connect your Dropbox account and find a file from your Dropbox cloud storage.
Once you have chosen the audio track, select the part of the audio track you’d like to use for your video. The length of the audio you can use equals the total duration of the video.
The Customize Audio button can be found at the bottom of the Shakr Video Editor.
The audio area covered by the ‘blue slider’ will be applied to the actual video.
Once the audio track is uploaded, the 'Custom' label will be displayed next to the music icon. This means your audio file has been applied to your video! Now finish making your video as usual, and you’ll hear the audio you’ve selected when you play the video.
Customizing Color
Majority of creative templates made by Shakr in the Shakr Template Library have color-customization feature. Before selecting the creative template, you can check if the creative you have chosen supports color-customization.
In the Video Editor, let’s get started by click on the ‘color icon’ on bottom of the screen. Then choose a part of the creative that you want the color to be changed.
We provide four methods to changing the colors when making batch video creatives:
- Import colors from data feed: If your data feed contains HEX codes of certain colors, they can be used to have different color depending on the data feed. Choose
'Use dynamic color value from data feed', then click on the variable that contains the row of HEX codes. - Curated colors: These are a collection of colors that are generally popular and go well with most of the creatives.
- Color slider: You can select the hue and the exact saturation point.
- HEX code: You can put in an exact HEX code if you have one. It can be very useful if your brand has specific brand color with defined HEX code.
When you are finished with the color selection, click on 'Save'. The selected color will render when the whole video production is finished. If you don’t like the color, you can always go back to the Video Editor and change the color.
The Customize Color button can be found at the bottom of the Shakr Video Editor.
You can customize the template’s colors with few simple clicks.
Original color & customized color comparison (same creative templatetemplate)
If you have further inquiries, please don’t hesitate to contact us by clicking on the blue chat-bubble at the bottom-right corner in Shakr Studio or simply send email to the product team: hello@shakr.com